Software & Technology · Virginia, United States

Software built for the systems you depend on.

Software engineering, data platforms, and applied AI. We design, build, and operate custom software for organizations whose operations depend on technology that off the shelf products cannot provide.

Start a conversation Explore services
Trusted by
Pay365Parasol HealthDigital ShasthoMedisolPrime University
223 Ashley mark
Custom software Applied AI Data platforms Cloud and security
01

Product strategy

Discovery, user research, workflow mapping, and a delivery roadmap.

Learn more
02

Custom software

Web, enterprise, and mobile applications built for long term ownership.

Learn more
03

Data and AI

Data platforms, analytics, and AI where it beats a measured baseline.

Learn more
04

Cloud and security

Modernization across AWS, Azure, and Google Cloud, secure by design.

Learn more
53Years of combined leadership experience
25+Enterprise solutions across banking, payments, insurance, and ERP
7Core languages, from PHP and Java to Python and C++
3Cloud platforms: AWS, Azure, and Google Cloud

Services and capabilities

Our work covers customer experiences, enterprise applications, mobile products, integration layers, data platforms, and AI enabled workflows.

01

Digital product strategy

Discovery, user research, workflow mapping, prioritization, measurable outcomes, and a delivery roadmap that guides design and engineering decisions.

DiscoveryUser researchRoadmap

Why 223 Ashley

Our value lies in connecting business context with engineering execution. We clarify the outcome, design the experience, build the platform, and establish the practices needed to run it.

Business understanding

We map decisions, handoffs, data, and exceptions behind a workflow, so requirements are concrete, testable, and grounded in real use.

Transparent delivery

Shared priorities, working demonstrations, and risk reporting let stakeholders steer with a clear view of scope, cost, and timing.

Sustainable engineering

Clear interfaces, automated tests, observability, and documentation mean new features do not require rebuilding the foundation.

Security and privacy by design

Controls such as encryption, least privilege, and secure development practices are planned from the first sprint.

Evidence-based AI

AI is used where it beats a measured baseline, with evaluation, human review, and monitoring built in.

Flexible collaboration

We can own delivery end to end, provide ongoing product capacity, or strengthen an internal team.

AI and machine learning

AI where it measurably improves a decision.

Every use case starts with the user problem, the available data, a measured baseline, and the level of human oversight the decision requires.

Purpose

Creates or transforms content: answers, summaries, drafts, structured extraction from unstructured material

Typical inputs

Documents, text, images, and approved knowledge sources

Output

Natural language or structured content that can vary between runs

How quality is judged

Accuracy against reference answers, grounding in sources, and rubric based human review

Main risks

Unsupported or fabricated statements, prompt injection, exposure of sensitive content

Typical controls

Retrieval from approved sources with citations, output validation, content filtering, human approval for consequential outputs

AI delivery lifecycle

01Use case and data readiness
02Baseline measurement
03Model selection
04Evaluation
05Human review
06Deployment
07Monitoring
08Retraining or revision

How we deliver

We begin with the user and the outcome, establish an architecture that fits the environment, deliver in reviewable increments, and prepare the product for operation.

Key activities

Review objectives, users, workflows, data, systems, constraints, and success measures; separate essential capabilities from later enhancements

Outputs

Product direction, prioritized backlog, assumptions and dependencies, initial risk register

Secure development

Practices based on OWASP guidance, including the Developer Guide, ASVS, the OWASP Top 10, and the API Security Top 10.

Data protection

TLS 1.2 or higher, encryption at rest, managed keys, least privilege access, and secrets kept out of source code.

Visible reporting

Weekly delivery reviews, demonstrations each iteration, and monthly steering reviews of milestones, budget, and risk.

Platform aware. Vendor flexible.

We select a stack based on product requirements, the client's existing systems and skills, security needs, expected scale, and long term maintainability.

Languages and frameworks
PHP · Laravel, SymfonyJava · Spring BootC# · ASP.NET CorePython · Django, FastAPITypeScript · React, Next.js, Node.jsC and C++React Native
Data stores
PostgreSQLMySQLSQL ServerOracleMongoDBRedisDynamoDBElasticsearchNeo4jpgvectorSnowflakeBigQuery
AI, cloud and delivery
PyTorchTensorFlowscikit-learnAWSAzureGoogle CloudDockerKubernetesCI/CDInfrastructure as code

Leadership

Our management structure is organized around business leadership, technology direction, and operational delivery.

HR
Managing Director

Harunur Rashid

19years of experience

Harunur Rashid brings 19 years of experience in software quality assurance, test automation, and QA leadership.

Federal Communications CommissionNational ArchivesTest automation
Accountability: Commercial direction and executive escalation
SA
Chief Technology Officer

Sayem Ahmed

18years of experience

Sayem Ahmed brings 18 years of experience in software architecture, solution design, and product and delivery leadership.

Alacer GroupDataSoft Systems25+ enterprise solutions
Accountability: Technical assurance and major solution decisions
AI
Chief Operating Officer

Asraful Islam

16years of experience

Asraful Islam brings 16 years of experience in client engagement, project delivery, and bilingual English–Bengali training and documentation.

Digital ShasthoBangladesh ScoutsEnglish–Bengali documentation
Accountability: Delivery governance and escalation

Selected clients

223 Ashley has delivered software, data, and technology services for organizations including the following.

Pay365 Banking and financial services Banking automation platform for clients in Bangladesh and abroad
Parasol Health Healthcare Integrated health platform for Bangladesh and international markets
Digital Shastho Healthcare Telehealth mobile platform
Medisol Healthcare and medical tourism Medical tourism platform for Bangladesh and international markets
HSE system and brand (Malaysia) Hospitality Hotel safety system and brand identity
Bangladesh Scouts Non-profit Nationwide blood donation network
Electoral Training Institute Government Government asset management system
Prime University Higher education University website and management system
Jhalmuri Retail and e-commerce (USA) E-commerce platform

Engagement models

Engagements range from a focused discovery exercise to a dedicated, long term product team. The commercial model is selected according to the work and the client's operating needs.

01

Discovery engagement

Best suited to

Unclear scope or a new product concept

Commercial basis

Time boxed deliverables for an agreed fee

Discuss this model
02

Defined project

Best suited to

Known scope with clear acceptance criteria

Commercial basis

Milestones, stated assumptions, and change control

Discuss this model
03

Dedicated team

Best suited to

An evolving roadmap requiring ongoing capacity

Commercial basis

Agreed team composition, cadence, and monthly terms

Discuss this model
04

Support and enhancement

Best suited to

A live product needing maintenance and regular releases

Commercial basis

Coverage hours, response targets, and a backlog process

Discuss this model

Let's talk about your product.

Phone347-905-6336 Emailinfo@223ashley.com
LocationVirginia, United States

Start a conversation